chloe management

We create original branded content formats in partnership with brands, agencies, and creators. Our formats are repeatable, scalable, and strategically align audience behavior, brand objectives, and platforms where content is built to perform.

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Our Original Content & series

Overtime Hustle
presented by ally

Overtime Hustle is a high-energy series hosted by Speedy Morman that gives audiences exclusive access to the entrepreneurs turning side hustles into real, scalable income streams. Blending entertainment with real financial strategy, each episode breaks down how everyday people build wealth in ways that feel attainable, not theoretical. From behind-the-scenes access to breakthrough businesses to the mindset required to sustain success, the series delivers both inspiration and actionable insight. More than a show, Overtime Hustle reframes financial literacy as a cultural movement, proving that building multiple streams of income is not just possible, it’s necessary.Overtime Hustle is an original branded series created by Chloe Management, produced by REVOLT, and sponsored by ALLY.Platform: Youtube, REVOLT
Views: 2M+
Seasons: 2
Brand Partnership: ALLY

Not Like Mama (Pilot)

The pilot of Not Like Mama appeared as an episode of All Things Adrienne. The episode shows amateur cook, Adrienne Bailon Houghton attempting to recreate her mom's famous recipe from memory. Adrienne has watched her mom make this dish a thousand times, but can she remember the ingredients, and will it be editable. Enjoy the laughs as Adrienne's family watch from another room and roast her cooking skills.Platform: Youtube, Instagram
Views: 440K+ views
Brand Alignment: Instacart, Walmart, Amazon Fresh, Shipt, Imperfect Foods, Costco, Aldi

House to Home
(series)

House to Home follows Adrienne Houghton and her family as they take a bold leap, moving into a Beverly Hills house they had only ever seen on Zillow. Seeing the home in person for the very first time on move-in day, the series captures the real, unfiltered journey of turning uncertainty into something beautiful. From furnishing an empty house to designing a space that reflects their lifestyle, every step is done with intention, creativity, and a smart budget. Blending real estate, design, and family storytelling, House to Home is a six-episode series built for both long-form and social platforms, with natural brand integration throughout.Platform: Youtube, CleoTV
Views: 500K+ views/episode (YT)
Brand Partners/Alignment: Zillow, Wayfair, Amazon, HomeGoods, Target, Home Depot, Benjamin Moore

Make it make sense
(Proof of concept)

Make It Make Sense is a proof of concept tested as a segment of The Jennifer Hudson Show. The segment is part of an original series created by Chloe Managment called, Straight to the Comments.Straight to the Comments is a fast, culture-driven comedy series where the real entertainment isn’t just the content, it’s the commentary. Each episode brings together celebrity and influencer guests to react to viral clips and the internet’s most unfiltered, hilarious takes, turning everyday moments into laugh-out-loud conversations. Built for both social and long-form viewing, the series captures the energy of the timeline in real time, creating highly shareable moments that keep audiences coming back. More than a clip show, Straight to the Comments taps into the voice of the culture, proving that sometimes the funniest, most honest story is happening right in the comments.

SHANI BLACK

Shani Black is the creative strategist and founder of Chloe Management. She has a track record of developing and producing culturally relevant content for major studios and platforms including Warner Bros. Discovery, Paramount, Sony Pictures Television, and Netflix. Her work spans launching The Jennifer Hudson Show, leading Red Table Talk, and building original digital series at Kin, along with branded content for Mastercard, Starbucks, Walmart, and Ally Bank. A multiple Daytime Emmy nominee, and named a “Woman to Watch” by the Los Angeles Business Journal, Shani's work earns both industry recognition and audience attention.